I wrote this article for a business paper here in NZ about 3 years ago. I don’t think alot has changed really though the issue of Food Miles and Carbon Pricing has reared its head. Pricing the ecosystem is an emotive subject but i believe we must recognise its value in monetary terms in order to enable true economic comparisons to be made.

We know in our hearts that we need to consume less and make better. We don’t do it because we are time constrained as we slave away in our jobs to pay off huge mortgages, large rents and all the bills we have incurred in our consumption binge. If we really knew the true cost of our goods and services we may change our behaviour with increased speed.

And yet see the seething anger when petrol prices go up……we may be in position to control and destroy the planet but it may well do that to us first. Anyway this may or may not resonate. See what you think:

March 2004.

‘Greens take us back to the Dark Ages’ screams the Business Round Table. ‘Business doesn’t care about anything apart from money’ whines the Green Party. Sound familiar? This is generally what passes for debate between the official representatives of the economy and the environment. It is reminiscent of a long running stand off between a teenager and parent. Will the environment and business ever resolve their disagreements live together in sustainable harmony?
To answer this question we need to explore how the economy and the environment interact. The word economics is derived from the Greek ‘Oikonomos’ meaning household steward or home economist in modern diction. In ancient times, the household was the central functioning unit of any economy and most economic activity took place within that framework. Now the household is a place where we live and sleep but rarely do we produce anything that is identified as part of the economy, reflected by GDP. Business is now the place where most economic activity takes place and it is now the steward of the environment.
Our technological capabilities have also moved on giving us DVD recorders, microwaves, mobile phones and other similar gadgets but they are still all built from materials taken from the same source as thousands of years ago. As, John Muir, the founder of the modern ecology movement, said “When we try to pick out anything by itself, we find it hitched to everything in the universe”. In simple terms, the economy is simply a subset of the environment, and economics a framework for understanding our transactions with the environment. They are one and the same, not distinct and separate entities as often portrayed in the media.
We have become expert in transforming natures’ goods into new products to satisfy our ever increasing desire for material consumption. At the same time, the waste products from manufacturing, some 90% of actual inputs, are becoming harder to absorb and process. Whilst nature provides obvious goods in the form of wood, minerals and fossil fuels, little attention is paid to the crucial services it provides in acting as a both a source and a sink for economic activity. These services include waste processing, climate regulation, water supply and regulation, soil formation, nutrient cycling, food production, erosion control, pollination and even recreation and cultural values.
The value of these services has been largely ignored by the mainstream economics profession rather like the value of unpaid labour in the economy. A mother who goes out to work and hires a nanny to look after her children suddenly finds out the monetary value of her work in the household. Previously no value was attributed to looking after children but as soon as someone is employed formally then the value is recognized. Of course anyone who has children knows too well the value of unpaid labour in the home.

Whist ecosystem services have always had value they have never been recognized in monetary terms and therefore incorporated into the economic framework. In 1997, a study, led by Robert Costanza at the University of Maryland, attempted to value global ecosystem services. The findings estimated very conservatively the value of ecosystem services to be in the region of 2-3 times global GNP. In 2000, a study into the external costs of UK agriculture by Jules Pretty at the University of Essex, showed a value of ₤2.3bln, based on actual financial costs incurred. This equated to ₤208 per hectare of arable and permanent pasture. Again this was a conservative estimate of all agriculture related externalities.
What these and other studies have shown is that there is a real and attributable value to these services previously taken for granted. If any business has any doubt about the relevance of these costs, they should have another look at their insurance bill. Munich Re, one of the world’s largest re-insurance companies, puts the annual global costs of climate change at US$300bln by 2050. Even the Pentagon, a normally conservative institution, is recognizing the potential security issues of serious environmental changes. One thing Greens need to recognize from their side is that without security, law and order, the issue of environmental damage is likely to be an irrelevance.
Actually incorporating external costs at the company level has proved difficult. However Trucost Plc, a London based but Christchurch born company has designed an external cost calculator and an environmental rating system, which incorporates the externalized costs of any organization into their actual accounts. Initially there was strong resistance from some in the environmental movement, concerned about placing a value on nature. However, now there is an understanding that if you don’t value something then it will be treated as if it has no value. It is an unashamedly anthropocentric view to place a monetary value on nature but one which in the long run will lead to a more sustainable economy. Mainstream economics needs to acknowledge the importance of externalities and not spend so much time pouring over inflation statistics. Economics is fundamental to how society organizes itself and surprisingly can be fun and understood by anyone, as demonstrated by Diane Coyle in her recent book, “Sex, Drugs and Economics”, which succinctly analyses everyday activities in simple language.

Whilst the economics profession needs to wake up, the environmentalists must also acknowledge that expecting society to make a wholesale change of consumption habits without strong financial incentives is naïve. The only way to make them change their current ‘unsustainable’ consumption patterns is for goods and services to properly reflect the externalized costs that make them unsustainable in the first place. The true sustainable business is one which internalizes all its costs, instead of passing them to the taxpayer to pick up at some future date. Therefore, in order to create a sustainable economy, we must recognize the value of the environment in real terms. Then maybe business and the greens can redirect their energies to work out smarter and cheaper ways of living well and enjoying life.

This video is so much fun so thanks Kaila for posting it up. What i love is its simplicity and how people are seriously happy and loved up by the end of it.

Professor Peter Brown from McGill University in Canada is here in New Zealand speaking about our dysfunctional economic system.

He’s not wrong there. He was speaking on Radio NZ but the interview never really got going. He had enough time to talk about the incoherent nature of our economic system, how GDP measures income and consumption but not well being and how triple bottom line accounting was a waste of time. Agreed!

What we need is a better connection between our biophysical system and our economic frameworks like Trucost for example.

We also need to ask ourselves some basic questions such as

- what is our economy for? speculation or sustenance.

- what size should it be? as big as possible or big enough.

Simple questions but rarely asked. The mantra of economic growth at all costs is intellectually flimsy. Its lazy thinking……..the assumption that GDP growth is all that matters is quite clearly false.

What about crime, illness, pollution? What about the increasing gap between rich and poor.

As individuals we search for coherence but as a global economy we struggle to find that because there are no tools to do so. So perhaps by becoming more coherent ourselves we will aid and enable a global coherence.

As the Mahatma said “Be the change you wish to see”.

Let’s keep asking questions of our system.

The web is an amazing resource with so much information at the touch of a button. But so much of it is rubbish and completely irrelevant. What if we could make search more relevant to the user by harnessing the power of the system itself? I’m not talking about recording your search history or your demographics. It’s more about who you are. You act as the filter and create a world that is relevant to you. It’s early days yet but the folks at VortexDNA have made a start.

A Cyberspace For You?
Tuesday, 1 May 2007, 10:40 am
Press Release: VortexDNA

A Cyberspace For You?

NZ Tech start up seeks volunteers to test an innovative Web hypothesis

Technology start-up VortexDNA is asking for volunteers to test the hypothesis that there is not just one Web.

Embedded within cyberspace, the organisation claims, there could be hundreds or even thousands of different web-worlds, each relevant to a group of people who share a similar outlook on life.

“This could lead to a profound change in the way we think about cyberspace and create a better web experience for everyone, “comments Christchurch-based VortexDNA director Branton Kenton-Dau.

Called the ‘MyWeb’ hypothesis, the idea of thousands of web-worlds embedded in cyberspace is now being tested.

“Just as Newton passed sunlight through a prism to discover the entire spectrum of colour, VortexDNA wants to pass Google search results through a prism of your ‘DNA’ to see if your purpose, values and life focus provide you with a better search result,” explains Kenton-Dau.

Internet legend Vint Cerf, currently Vice President and Chief Internet Evangelist at Google, said recently that there was still a problem finding relevant information on the Web. “My guess is that the next step in search will require making things more relevant, which may require things like the semantic web that Tim Berners-Lee has been working on,” he said.

“Making things more relevant is exactly what the My Web hypothesis is all about,” says Kenton-Dau. “Our aim is to prove that there’s a direct correlation between the web sites that interest you and the most profound definition of who you are.”
Downloading the MyWebDNA plug-in to the Firefox browser is easy, and no effort is required to use it—simply search as normal. Once installed, the plug-in circles the Google search results that are most relevant to the searcher.

The VortexDNA team says it already has statistically significant results and is now engaging with experts to review the findings before making them public.

“The experts can tell us if our math is right, but what we really want is users to tell us if we’re making a difference,” points out Raf Manji, Kenton-Dau’s collaborator. “The purpose of VortexDNA is to transform your experience of the web. The true test of our hypothesis is when you download the plug-in.”

The technology is completely anonymous, and VortexDNA doesn’t track the user’s search history in any way. They take the privacy issue very seriously.

Should the VortexDNA team succeed in discovering hundreds, or even thousands of web-worlds, the web experience will become more relevant for everyone—better news content, job hunts, dating partners, recipes, vacation ideas… the content of the Web could become ordered around an individual.

“We believe that until now the Web has been like a radio without the ability to tune into the different stations.” says Nick Gerritsen, another member of the VortexDNA team. “That means our experience of cyberspace to date has been mostly noise.” To demonstrate what they mean, the team have created a movie that can be viewed from the VortexDNA website: http://vortexdna.com/content/vortexdna-video.html.

Gerritsen, Manji and Kenton-Dau hope that the VortexDNA technology will provide the tuning knob to the radio—enabling people to find the Web content that is aligned with who they are. At present the technology is capable of identifying 78,125 different DNA types. “It’s a hypothesis,” says Manji, “that may just be web history in the making.”

They also say that money makes the world go round…well metaphorically it does. It oils the wheels of commerce and enables us to transact with each other and exchange our goods and services.

But how does money actually grow? There always seems to be more of it around. Who creates it?

You probably assume your local central bank does because only they can print notes and coins. That much is true but that’s only a bit of the story. Currently only 2-3% of the total money supply is created in the form of notes and coins that we keep in our wallets and purses.

The rest? Well as JK Galbriath noted the way in which most money is created is “so simple that the mind is repelled”. The private banking system simply create the balance of new money by issuing new loans.

That’s it. For those of you who thought banks lent out money you have deposited with them i’m sorry to inform you that this is not the case.

If you deposit $1000 in the bank, they now have the ability to lend out (and in the process create new money) up to $10000. Of course they charge interest on that loan which is where they make their huge profits from.

I’ll give you an example:

In New Zealand the money supply has increased 101% in the last 8 years. So the total money stock has more than doubled in 8 years!! In that time house prices have risen 143%.

But the official measure of inflation has only risen 20%. Hello…..what is going on here? Yes it is a complete mess.

It is not the central bank or government printing money and causing huge (but unmeasured inflation). It’s the private banks who are doing it! The ones who scream and shout if governments ever think about reclaiming their right to issue money interest free on behalf of their citizens.

It is one of the greatest swindles of in history.

It requires that people sit up, take notice and look hard at what is happening around them. In the US especially the system is starting to creak…..look at the housing market and the lenders that operate in it.

Please see the following sites for more information. Once you learn about this life will never be the same

US: www.monetary.org

UK: www.monetaryreformparty.org.uk

Can: www.comer.org

Aus: www.peoplesbankparty.org

As my old history teacher said read, learn and inwardly digest.

We’ve had Web 3.0 so why not Climate Change 3.0? I believe it’s time to move forward on this issue and start thinking smarter.

Let’s start with the basic problem. Governments are controlling the issue and yet governments do not create greenhouse gases. Who does? People and organisations do (ok and so do some animals) and they need to deal with it. Then we need to ask who provides the polluting items? Fossil fuel companies in the main (ok farmers and cement manufacturers as well) are the providers of the feedstock.

Added to that we have the other side of the equation which is the sequestration system, our rainforests, soils, other vegetation, oceans and whatever else sucks up greenhouse gases.

So we have a certain volume of fossil fuel feedstock coming into the system to be combusted in various forms to provide energy in the main (as well as a multitude of petrochemical based products) and we know where the major changes in land use occur so we know the net volume of greenhouse gases added in any given period.

What we don’t know is the tolerable limit of greenhouse gases in the atmosphere. It could be 400ppm, 500 or 600 (using carbon dioxide equivalents). No one knows and quite frankly the models we have are really best guesses. We do know that there is likely to be a tipping point over which we will have some severe and irreversible impacts. Hopefully our science will get better and allow us to forecast accurately but we are still learning about our systems and as yet cannot be certain as to where this level is.

So at some point we have to pick a number. Let’s say 500ppm. We are now at 380ppm so we can plot out a course for getting there. We must have a global cap on emissions or we are wasting our time. Forget about national limits..they are a complete red herring and unworkable unless governments want to control the sale and use of all fossil fuels within their own region. Given global trade that is simply not possible.

Once we have a global cap we can work out an annual quota for fossil fuel production. Then the fossil fuel companies can compete for the right to produce. One suggestion is that rights are grandfathered in but a better one is that the rights are auctioned off annually and the receipts put into a global environmental contingency fund. This has been suggested by Oliver Tickell through his proposal Kyoto2. You can read about that here www.kyoto2.org.

Once annual quotas are put into place the market will adjust prices to meet demand at the appropriate supply level. I have proposed a complete reorganisation of the global energy market to increase efficiencies and therefore lower prices.

Then we can forget about all the attempts to somehow finesse this problem. We just have to work out how much we can use and then carry on as normal. If prices go up then renewable and alternative energy will be sought out. Either way we need to adjust our behaviour.

This is the most likely way of achieving that. Governments can help negotiate the process like they did with Montreal but ultimately this problem can be solved easily by the fossil fuel companies taking charge like the CFC producers did before them.

Give people the freedom and the incentive to change and they will.